Everyone who occasionally flips around the radio dial knows that NPR is every bit as diverse as the vegan cafes whose clientele make up a sizable portion of its listening base.
The average NPR listener is white, has a copy of Elizabeth Warren’s book and vacations in New England or New Mexico. They drive an electric car and still believe that Trump will be indicted. Their coffee tables groan with coffee table books they never read. They have their auras examined every month.
That is to say that they’re not diverse. But NPR decided to chase diversity.
When asked about his priorities, Lansing invoked what he has called the network’s “North Star” since his arrival in the fall of 2019: a push to ensure the network has a bigger and broader audience base, rooted in younger and more diverse listeners, readers and consumers. The emphasis, he says, must be on drawing in “the future audience to make NPR sustainable for the next 50 years.”
NPR isn’t sustainable because its population chose voluntary extinction. To make NPR sustainable, it would have to be MSNBC. And its current North Star is going nova.
NPR’s chief executive announced the network would lay off roughly 10% of its current workforce – at least 100 people – and eliminate most vacant positions. CEO John Lansing cited the erosion of advertising dollars, particularly for NPR podcasts, and the tough financial outlook for the media industry more generally.
“When we say we are eliminating filled positions, we are talking about our colleagues – people whose skills, spirit and talents help make NPR what it is today,” Lansing wrote in a memo to staff today. “This will be a major loss.”
On an annual budget of roughly $300 million, Lansing says, revenues are likely to fall short by close to $30 million, although that gap could reach $32 million.
Why do I strongly suspect that Lansing is going to purge some of NPRT’s older white workforce rather than the new wokes who have come in keeping with DEI?
The company I work for went all DEI but only because we would get zero business from government if we didn’t.
That’s how fascism works.
Given what happens after they do it, They should rearrange the I and the E in the acronym
I’m guessing DEI stands for ‘Deranged Egotistical Idiots’ … ???
That got me recollecting: what would it take to attract a black audience? The black radio stations I remember as a teenager at school were nothing like an NPR.
Rap. and anti white racism.
Yeah, thanks Jeff! I started thinking after posting, nowadays Rap would be needed, whereas they didn’t have Rap back when I was a teenager. Maybe back then it was “Soul music”.
rap is missing a letter.
It’s always been a mystery why Republicans in Congress allow funding for one of the propaganda arms of the Democratic Party.
Let’s see Republicans ask taxpayers to fund Breitbart
Breitbart has good headlines but it isn’t necessary to read the articles. The headlines tell the whole stories.
Defund NPR! Leftist loonies of the first order! They couldn’t be impartial and objective if their lives depended on it. They shill exclusively for the Democrats and have always done so.
NPR is a terrific sleep inducer. But prolonged exposure has been known to cause clinical depression and suicide.
A loss for NPR is a gain for the nation. NPR was always woke before woke was even a “thing.”
Finally Greenfield does a feel good piece. “This will be a major loss.”
Yeah, major like cutting out a 5lb cancerous tumor.
This made my day.
Five pounds is very heavy.
NPR, now for your next act…go belly up!
I long to hear Steve Inskeep read an ad for “My Pillow.”
To paraphrase Billy Ray – Best way to hurt a rich corporation is to make it a poor corporation.
It’s past time to defund NPR/PBS along with probably millions of other things that the Federal Government has no business being involved. It appears that the 10th Amendment has been repealed.
When woke companies go broke and start firing people. It’ll be interesting to know which race, religion and political affiliation they fire first.
I bet the diversity BS actually stands for replacing the qualified employees with the fascists and thugs.
Some have already said publicly that they would be firing YT first. I don’t know how they can do that and avoid lawsuit payouts, but the courts have been subverted in much of this country..
If NPR listeners vacation in New Mexico, they must visit Santa Fe. I live in Albuquerque, and that can be bad enough, politically, but Santa Fe is a cartoon. A rich cartoon.
What does dei mean to you and your business?
It means go Woke
Go Broke