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[Editor’s note: Make sure to read Daniel Greenfield’s masterpiece contributions in Jamie Glazov’s new book: Barack Obama’s True Legacy: How He Transformed America.]
In nature, a useless species that over reproduces due to an unnatural condition in its environment that protects it from the laws of nature, like pigeons in big cities, is vulnerable to a dieback. So too DEI or Diversity, Equity and Inclusion consultants, are facing their own dieback.
Like the Norway Rat or the Great American Bedbug, DEI executives suddenly popped up at every Fortune 500 company in the aftermath of George Floyd’s drug overdose death. They subjected employees to racist unconscious bias training, warped product lines and corporate communications to reflect leftist politics, and could be found sitting in First Class seats while flying to DEI conferences all around the country to coordinate with more of their kind.
Now the DEI dieback has arrived.
One survey revealed that company events and bonuses are cut first, followed by diversity, equity and inclusion (DEI) programs. Only 5% of recruiters say that DEI is a priority.
DEI job listings fell by a fifth last year and the woke collapse is accelerating.
In a tough economy, corporations are cutting waste and nothing is more wasteful than people who do nothing except Zoom seminars in which they somehow try to string buzzwords like “impactful”, “representation” and “best practices” into a 15 minute presentation.
In a refreshing revival of best practices, the representatives of representation are being impactfully kicked out on their asses. DEI execs had notoriously short tenures at major corporations, leaving before anyone could realize how useless they were, but now they are exiting almost as quickly as woke Disney movies are bombing at the box office.
Speaking of the mangy mouse, Disney’s chief diversity officer, Latondra Newton, who had started out as a Toyota executive before transitioning to telling creative people what race characters should be through the Reimagine Tomorrow program, has left.
The racist 2024 Oscar eligibility rules require that a major actor in a movie be from the right kind of minority group and that the theme of the movie must be focused on gay people or minorities. That automatically bars WWII movies from consideration unless they cast a black Hitler.
Sadly, Jeanell English, the executive VP of impact and inclusion at the Academy, is also gone.
“Despite my successes, this work has not been easy. These paths are often lonely, uphill battles. Leaders in these positions need the support, love, and advocacy while they are in the roles, not only when their departures make headlines. This is what we should also mean when we say #protectblackwomen,” she whined on social media.
It’s hard out there when you’re destroying people’s lives and careers in between posting red carpet glamor shots at movie premieres.
The California Legislative Black Caucus responded to the departures of Newton, English, Warner Bros Discovery’s Karen Horne and a number of other top Hollywood DEI bosses by threatening the entertainment industry.
“We are here today, calling on industry executives to meet with the state legislative black caucus and leaders in the coming weeks to explain what is behind this erasure,” State Sen. Sen. Lola Smallwood-Cuevas demanded.
The answer is pretty simple, much like Lola Smallwood-Cuevas, they’re worthless parasites.
Times are tough, especially in Hollywood and the tech industry, which led the way in DEI, and so the most worthless, useless, corrosive and vapid idiots are finally being tossed overboard.
And it’s happening all over.
The Wall Street Journal reported that there was 40% higher turnover among chief diversity officers and recruiting is sharply down in an article headlined, “The Rise and Fall of the Chief Diversity Officer”. Even colleges where leftist politics appears to be immune to economic realities have begun scaling down DEI efforts. Between state crackdowns and tightening belts, there’s less money to spend on hiring people to scream all day about the evils of white people.
The Supreme Court’s recent decision striking down systemic racism in college admissions has also made all sorts of DEI systemic racism proponents nervous about the legal implications. If diversity no longer covers discriminating by race in college admissions, it may not hold up when discriminating by race in hiring and promotions at workplaces. And that’s a scary thought.
Democrat state attorney generals, led by New York Attorney General Letita James, who allowed criminals to overrun the state while targeting Trump and the NRA, wrote a letter telling corporate leaders that “corporate efforts to recruit diverse workforces and create inclusive work environments are legal and reduce corporate risk for claims of discrimination.”
The last could be viewed as a legal protection racket. And that’s what HR and its DEI little sister have always been. But one obvious problem with DEI is that it has only added more risk.
No major company has spent as much or worked as hard on DEI as Starbucks. It has rolled out quotas, tied executive compensation to DEI goals and vowed to spend $1.5 billion with “diverse” supplies. By 2025, 30% of Starbucks corporate and 40% of retail jobs were supposed to be reserved for black people: numbers that are far out of proportion to the national population.
In reality those goals are nowhere close to being met and the stale coffee chain has been battered by lawsuits including over its illegal systemically racist DEI promotion policies and a white manager who was punished over a famous viral racism claim from 2018 in a store where she wasn’t even present at the time was awarded over $25 million in a discrimination claim. Meanwhile the company is besieged by unionization efforts and NLRB rulings from the Left.
Even the two obnoxious women, one white and one black, who cashed in on making the Starbucks 2018 video go viral through careers in anti-racism broke up and turned on each other.
“We were used to putting speaking dates on the calendar months ahead of time. Then it began to go dry,” one of them complained. DEI is going dry and the parasites are eating each other.
Starbucks has become a cautionary tale for corporations, in some ways as much as Disney or Bud-Light, warning that even without a major boycott or sales decline, DEI is unrewarding. The money and energy expended on DEI has alienated old customers without winning new ones. DEI employment quotas have added minorities to executive offices but DEI goals across the workplace have faltered. And when faced with setbacks, diversity officers have lashed out at their employers rather than acting like team players. What’s happening now is inevitable.
Corporate wokeness is far from dead, but it’s been deemed externally unpopular and internally ineffective. Few corporate leaders can point to any kind of DEI successes and rhetoric that appeared inspiring in 2020 now just seems dated and irrelevant. Investors expect CEOs to show how they’re cutting costs and managing resources and no one is impressed by words.
DEI, like other forms of virtue signaling, made companies seem as if they were about something more than the filthy business of making money.. But now no one has any patience for reputation laundering and a preoccupation with virtue signaling becomes suspect to bottom line investors.
As it always should have been.
The outsize influence of state and union pension funds means that virtue signaling won’t disappear, but between conservative lawsuits, red state regulations and activist investors, it’s no longer unopposed. And there are cheaper ways to buy off the California Legislative Black Caucus than allowing one of their friends to destroy a company’s reputation and business.
Somewhere under the Alaskan ice lie samples of the Spanish Flu and there are constant worries over a smallpox comeback. Some mosquitoes can live for 100 days without blood. So like most parasites, DEI won’t just die off, but it is dying back. It reproduced beyond the limits of its food source and now its professionals are looking for new jobs and fresh victims.
Brother, won’t you spare a job for a diversity consultant.
“We were used to putting speaking dates on the calendar months ahead of time. Then it began to go dry,”
lol, good line 🙂
My diversity training modules at work are over 3 years past due. In employee surveys and reviews I tell them my values do not align with those of the company and that I consider them racists for promoting that CRT garbage. My best friend at work is a black woman and we laugh our heads off filling out those surveys. I can tell you with 100% certainty the vast majority of working people can’t stand this diversity nonsense in the workplace but most just go along with it in silence.
Good. Irish democracy is one way forward.
The battle has just begun. The left will just retrench, invent new tactics and nomenclature and take another shot at destroying America. The right has to stand fast.
Of course it will. It’s building up the government’s DEI sector and forcing gov contractors to build in DEI.
There’s some good news at last, thank you.
However, sadly my job has now decided that sustainability be measured along with time, cost, quality, scope, risk and benefits.
Remember the famous 70’s Palmolive dishwashing detergent commercial?
“It’s Marxism… you’re soaking in it”
Great piece. However, the plural of attorney general is attorneys general.
Thank you.
I went into a Starbucks – ONCE! There weren’t any of those bastions of Liberty operating anywhere near me so when I was on a business trip to Richmond, VA we stopped for coffee. This was around 2010. A SMALL cup of REGULAR coffee was $3.50!! The other guys ordered and paid but I said “Nah, I’ll just wait till we get to the plant and get a cup – I’ve never paid $3.50 for six ounces of coffee and not planning on EVER doing that – even with COMPANY money”! Now there’s one about a half mile down the road from me!!! It’s SO NICE!!! Now I don’t have to drive MILES to NOT STOP THERE!! If the biden bunglers get another shot at completely destroying Our Nation, that $3.50 cup of coffee will be the equivalent of a good used car!!
Good one.
Another problem with the big coffee chains is that they drive small local coffee shops which serve excellent coffee out of business.
>>No major company has spent as much or worked as hard on DEI as Starbucks.
I’m currently 1/3 the way through, “Uncommon Grounds, A History of Coffee and How it Transformed the World”, by Mark Pendergrast. Pendergast dwells extensively on the fact that every European and American coffee importer, wholesaler and coffee house chain has always wrapped their particular brand in whatever social trends were au currant. prior to and during prohibition, when alcoholism really was a major problem, companies like Arbuckles, Maxwell House, etc would tout coffee as an alternative to alcohol. At other times, they would associate a particular brand with various status symbols or perceptions, such as southern hospitality and charm, which Americans bought into.
Since the 60’s, various leftist causes have been all the rage and Howard Schultz, being a good “coffee man” latched onto the fad and wrapped his brand, Starbucks, in leftist drivel. It’s all just marketing but, unfortunately, the effect is to make the unacceptable acceptable to the gullible; a form of marching through the institutions.
That’s true of a lot of new lifestyle products.
Coffee did gain a start as an alcohol alternative in many ways.
I learned, when I was a teenager 55 years ago, it ain’t cheap to be “cool”. Nowadays, when I drive by a Starbucks and see the late-model SUV’s lined up around the building, I think $6 or $7 dollars for a cup of coffee! Is it really about the coffee or is it being seen in line at Starbucks or walking into work with a Starbucks cup in your hand. All I can say is I’m glad I left the world of the pretentious poseur decades ago.
Couldn’t have happened soon enough or fast enough. My alma mater had $18,000,000 worth annually of administrative positions having the word “diversity” in the job title. And the university routinely calls me for contributions. Utter insanity.
And every contributor gets barraged with dedicating contributions to diversity programming.
I can’t believe these burnt black water emporiums are still in business.
“In nature, a useless species that over reproduces due to an unnatural condition in its environment that protects it from the laws of nature, like pigeons in big cities, is vulnerable to a dieback.”
I see, you’re a zoologist now. The breadth of your learning is truly astounding.
I knew about the pigeons, and I’m not a zoologist either, are you one of the United Nations disinformation monitors?
Unlike liberals, conservatives don’t believe that learning ends with a college degree or has to be siloed by expert categories.
Mr Dickhorn, you’re obviously under privileged when it comes to natures blessings 🤣
“George Floyd’s drug overdose death.”
You’re a liar. There’s is video footage of the event. There is an autopsy report. There is sworn testimony from the pathologist who performed the autopsy. There are verdicts reached by juries. You’re lying and you know it.
No, you’re lying and YOU know it.
George Floyd died of a drug overdose. He had a bad heart and a speedball in his system.
Also Horst Wessel, his German counterpart, was a pimp killed fighting over a prostitute.
I understand that murderous causes need martyrs like drug-addled robbers and pimps.
Except there is actual evidence. You make proclamations based on wishful thinking and bad faith. You rely on the fact that your readers similarly ignore empirical evidence.
The difference is, while your readers do it genuinely, you only pretend to. You know the evidence is out there (on vaccines, on climate, on the 2020 elections) and willfully ignore it for your own benefit, and that of whomever you think will benefit you in the future. You’re not even a fundamentalist. You are a hack.
Yes, there is actual empirical evidence.
1. Fentanyl 11 ng/mL
2. Norfentanyl 5.6 ng/mL
3. 4-ANPP 0.65 ng/mL
4. Methamphetamine 19 ng/mL
5. 11-Hydroxy Delta-9 THC 1.2 ng/mL; Delta-9 Carboxy THC 42 ng/mL; Delta-9 THC 2.9 ng/mL
A. Arteriosclerotic heart disease, multifocal, severe
B. Hypertensive heart disease
1. Cardiomegaly (540 g) with mild biventricular dilatation
2. Clinical history of hypertension
… but you prefer your politics to actual facts.
Strange, the unedited video I saw showed the thug George screeching “I can’t breath” for ages and the police trying to help him while he bawled for his mamma. He then fought wildly when they tried to put him in the police vehicle some time later, braying that he was claustrophobic though it hadn’t seemed to affect him while he was sitting in his own car. He also admitted to taking drugs.
Finally the cops gave up and left him on the ground where his exertions had placed him while one knelt gently on the side of his neck to restrain him. Try putting pressure on the side of your neck, it doesn’t restrict your breathing. It has to be on the front to do that.
The great shiftless, worthless George was his own executioner. What lying, edited material did you watch to jump to your erroneous conclusions?
It’s people like you that keep the lies alive because the truth offends your ideology and exposes your phony virtue.
Ibrahim Kendi
Robin DiAngelo
Ta’Nehisi CoateS
DEIYAINU!
It’s about frigging time that DEI crap is starting to eat its own dust… Useless drivel that does nothing to improve the bottom line and only serves to alienate employees and customers, and pitch people against each other.
At the risk of sounding “racist”, I would never hire someone who has “DEI consultant” on their CV… That would speak volumes about their twisted woke mindset (that can only spell trouble in an organization) and their ability to spot a cash cow and exploit it.
Go sucker somebody else in.
DEI consultants are poison. They exist only to tear down organizations.
I couldn’t help but notice the photo leading the article has three tags, the second of which is “equality”. The E of DEI stands for equity. Equality and equity are completely different concepts. Just sayin’.
True. Clip artist got it wrong.
We don’t need or want DEI we want Common Sense and we want no part a of any Global Neighborhood although we still want to help out other nations after a Natural Disaster